1952 1,000 Hints Beauty Magazine, Today's lesson…eye shadow

And this is why I spend way too much time on Ebay…to find little gems like this, a 1952 special edition magazine with everything a woman needs to know to make herself a feminine beauty, from posture to nail care to making your voice more pleasing.

Today I share with you Shadow Your Eyes Beautiful, by Mary Brown. You'll find the entire article at the end of this blog posting, but I wanted to share some key points that give you some insight into what make-up was at this time. I go into depth in Retro Makeup quite a bit, but here is a quick review.

Eye shadow was simple. The heavy crease shadow effect that we do today, although very flattering, didn't come into regular use until the 1960s. The '60s were revolutionary in so many and that included cosmetic application. From about the 1920s through the 1950s, eye shadow was more of a color enhancing highlight you added to just above the upper lash line.

Also you'll note in the article that she does not mention eye shadow brushes, also not really in heavy use at the time. The eye shadow was either applied directly on to the lid or you used your finger to dab it above your lashes. This makes perfect sense since brushes are meant to be used for precision application and eye shadow was not quite a precision sport at the time, more of a wash across the lid.

And of course let's not forget what we were all in it for or so the magazines would make us believe is the most important reason for all of this beauty hassle…"You'll know you're getting results when he says, 'I never realized you had such beautiful eyes!" 

Enough of my make-up geekdom. Here's the full article. :)

Shadow Your Eyes Beautiful
by Mary Brown

"The light that lies in a woman's eyes" is even more dazzling if just a trace of make-up is used to add size and color to her eyes.

One of the most tricky beauty accessories is your eye shadow. Used as delicately as the brush of a butterfly's wing, it gives depth and sparkle to your eyes, and intensifies the color, the wide-eyed, little-girl look which can be so fetching. Applied with mad abandon (as it so frequently is) it makes the prettiest girl look like the face on the barroom floor! Too much eye shadow can shorten the distance between your brow and eye line, which isn't flattering, and, (horrors!) it can make your eyes look old and tired.

Some make-up is entitled to look like make-up. Lipstick, for instance. Eye make-up, like rouge, must be used almost imperceptibly to make you more beautiful. You might marvel that such a tiny amount can make such a big difference in your looks, but any excess of these two types of cosmetics defeats the purpose.

Eye shadow should be used in a fan-like line just over the lashes, extending about one-eighth of an inch from lash line toward brow line. This gives the lashes a delightful sooty frame when they are lowered and gives the eyes a color lift when they are raised.

Eye shadow is an elastic accessory because it can be work to match the shade of your eyes or the color of your costume. If you are green-eyed, the jade shades or blue greens or blue grays or sapphire blues are delightful. It is incredible just what that lick of color above your lashes does to the tone and expression of your eyes. If you are blue-eyed, there is a Dutch blue, a smokey blue or an amethyst that is enchanting. Amethyst is delightful with brown eyes too. But just because your eyes are green doesn't mean you must wear jade, or because they are brown it doesn't mean you must spread only chocolate colored shadow on your lids. The shadow you use may complement your clothing, may match or harmonize with it, or it may match your eyes, your hopes. Deep, beautiful tones of sapphire blue in your costume would almost cry for sapphire blue eye shadow, even on a green or brown eye miss.

You can change your eye shadow as often as you change your dress. You'll find exquisite shades in the new eye shadow stick. In pencil form, it's soft and creamy, a joy to use because it spreads so smoothly.

Do you know some of the effects you can achieve with eye shadow? If you eyes tend to bulge a little, cover your entire upper eyelid, up to the eye-brow line, with shadow. Makes eyes look more deeply set. On the other hand, if your eyes look too deeply set, bring the foundation you use on your face, right on over the lids. That stunt will lighten the color of the eye-lid and bring the eye forward. Shadow on the outer halves of the lids makes the eyes look farther apart/ On the contrary, shadow on the inner half pulls them closer together, but who wants that?

The second step in acquiring large and lovely orbs is lining your eyes with an eyebrow pencil which matches your mascara/ With a well-pointed pencil, run a line along the base of your lashes, linking them together with color. Try a tiny eighth-inch dash, upturned, at the outer corner of each eye if you like that slightly theatrical effect.

If you're very lucky you may have have been born with long, dark, fringy eyelashes. Otherwise, reach for your mascara and eye-lash curler. With mascara, you can give "body" to lashes, so that they perk up in a flirtatious manner. If your lashes are short and faded, black, brown or blue mascara to the very tips makes them look twice as long. Curled upward, with an eyelash curler, your lashes loo that much more feminine and your eyes larger.

When you want your lashes to appear thicker put powder on them before applying mascara. If you want them to be completely devastating, put on another coat of mascara when the first one has dried.

Don't use mascara on the lower lashes usually. If lower lashes are really bleached out or colorless, a faint tip with your mascara brush is all they need. As a make-up rule, however, it is best to keep mascara off the lower lashes because it can smudge into dark circles under your eyes no matter how careful you try to be, and dark circles are just what you want to eliminate.

If you have dark lashes and don't really need the help of mascara, use a speck of eye cream to give lashes a silky look.

The youthful look of upswept lashes is easy to achieve. You do need a lash curler. Simply place the rubber bow of the curler over the lashes and squeeze the handles together; hold it that way while you count to twenty-five. When released, your lashes will curl upward in the most intriguing fashion.

Mascara concentrated on the outer half of your upper lashes makes your eyes look bigger and further apart.

In applying mascara, put your middle finger at a point just under the end of your eyebrow and pull the skin back slightly. This will make a fan of the lashes and it's much easier to apply mascara without having lashes stick together. If you can hold the brush lengthwise during most of the application, it will give even greater security in separating the lashes.

Like any other art, eye make-up takes a little practice and experimentation. You'll know you're getting results when he says, "I never realized you had such beautiful eyes!"


Hooray for the Retro Cheerleader!!!

I wish I knew a cheerleader who liked vintage right now because I would scoop these right up. I was spending way too much time on Ebay, as I often do, and I came across these vintage hair clips up for auction. I love that they are shaped like vintage pennants and would be so cute for a pep rally.


Lablache Face Powder 1911

Lablache Face Powder

The Woman Beautiful
who owes her clear, fair complexion to Lablache, anticipates with pleasure the social functions of winter. No boudoir equipment can be complete without Lablache, the great beautifier, invisible though adherent, Lablache complexions retain that smooth, velvety appearance of youth and refinement. Its delicate fragrance is always a delight.

Refuse substitutes. They may be dangerous. Flesh, White, Pink or Cream, 50c. a box, of druggists or by mail. Send 10c. for sample box.

Ben Levy CO.
French Perfumers Dept E
125 Kingston St., Boston, Mass.

And I love that today's technology allows me to go to the address on old advertisements and see what it looks like now. It pleases me to know that in the building in this google image 100 years ago there was a cosmetics company devoted to classic beauty.

125 Kingston St. 
Historical home to Lablache Face Powder


Lessons in Fabulous Vintage Beauty Learned from Marion Cotillard

French Actress Marion Cotillard is so chic in my opinion. Her classic face and effortless, minimalist retro style are easy to mimic which makes her a fabulous modern vintage icon. She just does such a great job of nailing vintage in a contemporary world.

I feel like I can google her and find inspiration on how to wear my hair a different way everyday of the month. Here are just 3 of the many vintage chic lessons you can learn from her.


Nothing makes me feel sexier than having my hair up away from my ear and neck. This look of volume curl on the side and swooping hair away from the ear is a great form to feel like your hair is up, but not too formal. Styles like this have been worn by many actresses of the past including Jane Russell and Julie Adams.


Such a simple accent, this hair headband effect is still impactful. You could easily do this no matter your hair length with a slim strip of hair extensions. It would need to be 22-24 inches long to reach around your whole head, so be sure to check the measurement first.

I think this would even be cool with a fun color strip. My hair is red, so a pink or black strip could be an interesting effect. If you have black hair, maybe use a lime green or deep purple hair strip. And if your hair is brown or blonde pastels could look great like lavender or pale blue. Sally Beauty Supply...here I come!


Marion Cotillard looks like a walking piece of mid century modern art in this Christian Dior Resort 2014 dress. It reminds me of a cross between a Clyfford Stills and Piet Mondrian painting. The bouffant bump on top is the perfect clean lined hairstyle to go with the clean lines of the dress too. Bravo Marion, or your stylist, or who ever it was that said, "You should wear this."

She doesn't make it too complicated. It doesn't need to be. A couple of throwback hints in her hair and a Dior dress and she's instant simple retro.


We need cuter salon capes.

I think I bought this little number on Ebay. It was a few years back, so it is hard for me to remember. But I love this vintage pink poodle salon shampoo cape and I wish I had more capes like this.

Coming across vintage salon capes isn't easy. We hairstylists put these capes through a lot of stress and stains. Time wasn't good to them either. The old plastic discolors and deteriorates over the years. I was lucky to find this one. I also don't really have any intention of every actually using it on a client. I'm clumsy and could picture myself dropping red hair color on this and then I'd be really sad.

So I put myself on a little mission first to find cute capes available today. I didn't find anything that really made me go wow. I found these 2 cute styling capes from Betty Dane.

But other than that I was a little disappointed that with so many companies doing retro that there weren't more options. So I had an idea! The little pink poodle shampoo cape I have is a very similar fabric to a shower curtain. What if I took a shower curtains and using a contemporary cape to make a pattern and made my own cute styling cape?

Sourpuss Clothing has this amazing shower curtain that could make a cute retro barber cape.

This is another Sourpuss shower curtain, but it is discontinued and I found it here on Ebay.

And then there is this adorable collage of Marilyn pictures shower curtain. These would all make great capes!


My whole life is going through a remodel!!!

Wow. I just looked at my blog history and my last post was the end of February. That is really bad, but it makes perfect sense. That was when my entire world, both personal and business started a fantastic roller coaster ride that has landed me in a very different place than I expected to be in this summer.

The first big, big change…a new house and living situation. On the first week of March, my beau and I put in an offer on a house that we would move into together. And of course along with all of this came mortgage application red tape, packing, moving, unpacking, repairing, settling, and all the other fun (and stressful) things that come along with such a big change.

And during this whole time I was also working very diligently to start putting together my latest project…

Announcing the latest installment in the vintage beauty instruction arsenal…

Vintage Wedding Hairstyles!!!

This is a mock cover for now and I'm not even sure if this is going to be the exact title, but the images and steps are all photographed and I am really excited to put it all together! My goal is to have it off to the printer by the end of September.

The Bobby Pin Blog is also going to be going through some changes. For right now, it will be staying here as a Blogger blog, but I will be phasing it out slowly and moving it to its own website www.bobbypinblog.com using a wordpress site. My hope is that it will be a lot more user friendly and informative with extra additives to boot!

So hopefully in my absence my readers are still out there, because I am back on track and blogging and have so many plans!


Style Icon: Cher

Cher's style in the 1960s was iconic. Check her out with this great cat eye eyeliner reminiscent of the Cleopatra makeup worn by Elizabeth Taylor.


Magazine for the Vintage Sewing Enthusiast

Vintage Made Magazine is a very new publication on sewing vintage style clothing with only 2 issues coming out so far. The most recent issue I received from the publisher Artwear Publications because I wrote a marcel wave tutorial to appear as part of a Jazz Age article series they were working on.

The magazine hales from Australia where the country is booming in its love of all things vintage with more and more Australia based vintage/retro companies popping up weekly. 

This new magazine is really special not only in its content, but in the free dress pattern that comes with the semi-yearly subscription. Yes…that is a free vintage dress pattern in modern sizes in each issue! 

No more taking that size 32 bust vintage pattern from the antique store and making a whole new pattern to fit your 38 bust that you then have to make a mock up of out of muslin to make sure you got the alterations right. This pattern is size 32-40 inch bust with full instructions.

The current issue has a dress called the Lauren Dress (no relation). 

I have to say that this is the most useful vintage geared magazine I have yet to come by. I'm all about utility. I love things that not only bring me happiness, but also that I can use in my everyday life. Of course knowing how to sew makes this magazine a little more useful, but honestly, even if you just love vintage fashion, this is a great magazine. 

It includes articles about fashion, an interview with the costumer for Miss Fisher's Murder Mysteries, and many other appearance focused subjects. It really is a lifestyler magazine.

One of the many articles in the current issue includes a DIY for a Peter Pan collar.

And an article about vintage embroidery.

Oh, and here is the tutorial I did for the Marcel Wave. I hope they ask me to do something for them again. It is such a great publication to be a included in.


It's witchcraft I tell ya!

The English Parliament passed an act in 1770 decreeing that any woman who sought to betray one of His Majesty's subjects into marriage by "scents, paints, cosmetic washes, artificial teeth, false hair, Spanish wool (rouge), iron stays, high-heeled shoes, bolstered hips and like misdemeanors shall incur the penalty of the law in force against witchcraft and that marriage shall stand null and void."


Giving props to your favorite retro hairstylist...

I've been doing a little Spring cleaning and recently went through the blog post listing retro stylists available today. Click here to see the post Vintage Salons and Stylists.

There were some broken links and such on a couple that made me think that the listings were no longer valid, so I deleted them to keep the list fresh and easily googled.

But it has been a while and I wanted to open the discussion back up for anyone who wanted to be listed on the entry. It has had thousands and thousands of hits, so people are searching for you and your talents in recreating vintage beauty. Wouldn't you like to be seen in as many places as possible?

Please email me at info at hrstbooks.com with the name of your business and location, qualifications, a portfolio image, and contact information.

If you are just a customer and love your stylist, leave a comment about her and tell us where she is!